Roush Fenway Racing announced Tuesday (April 17) that the team has agreed to contract extensions with all three of the main sponsors of Ricky Stenhouse Jr.‘s No. 17 Ford. Those companies are Fastenal, Harvest Hill Beverage Company and Fifth Third Bank.
All three of the sponsors have signed on to continue serving as primary sponsors on the No. 17 through 2021. In addition, Fastenal will increase their number of the races on the car to an undisclosed number of events. That number will be the most of the three companies. Harvest Hill Beverage Company will continue to emphasize the SunnyD (formerly Sunny Delight) brand on the car, but sister brands Juicy Juice and Little HUG Fruit Barrels have also been featured in the past.
“It’s an exciting day for everyone here at Roush Fenway Racing,” Stenhouse Jr. stated. “I’m thankful for all their support over the years and I’m really looking forward to continuing our partnership with Fastenal, Fifth Third Bank, and SunnyD for three more years. I’m grateful they took a chance on a rookie driver. I look forward to many years to come and hope we can all battle together for a championship.”
“We are pleased to announce that each of our three primary partners on the No. 17 have signed on with the program through the 2021 season, with Fastenal continuing as the anchor and increasing their number of races,” said Steve Newmark, president of Roush Fenway Racing. “We’re extremely proud of our relationships with Fastenal, Fifth Third Bank and SunnyD, both personally and professionally, and we’ve been fortunate to work with each to provide on-track performance and solid marketing solutions based on their varied goals and objectives.”
No exact numbers of events for each sponsor was announced. With Fastenal increasing their number of races, the likelihood of Ford having to sponsor the team via factory backing should decrease. Already this season, massive Ford logos have been run on the No. 17 instead of regular primary sponsorship in two separate races (Atlanta and Fontana).
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Phil Allaway has three primary roles at Frontstretch. He's the manager of the site's FREE e-mail newsletter that publishes Monday-Friday and occasionally on weekends. He keeps TV broadcasters honest with weekly editions of Couch Potato Tuesday and serves as the site's Sports Car racing editor.
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