William Byron will have a new primary sponsor for four points-paying races over the next two seasons. Car rental company Hertz Corporation joined Hendrick Motorsports as part of a two-year deal.
The team release did not indicate which races the company will serve as primary sponsor but did state it will also adorn Byron’s No. 24 Chevrolet for this weekend’s All-Star Race events.
“We’re incredibly excited about the opportunity to join Hendrick Motorsports and sponsor William Byron and his No. 24 team,” said Hertz chief marketing officer Jodi Allen in a team release. “This is a perfect partnership. Hendrick Motorsports has a proven legacy of winning in an incredibly popular and iconic sport.
“Hertz is also an iconic brand with a 100-year history of success delivering superior service to car rental customers. At Hertz, ‘we’re here to get you there,’ whether that’s to a NASCAR event, business meeting or vacation destination.”
The Hertz Corporation, which runs the Hertz, Dollar and Thrifty rental car brands, will also serve as an associate sponsor with the No. 24 team.
“It’s really special that a leading brand like Hertz has so much confidence in me,” Byron said. “It motivates me to continue working hard and doing everything I can to make sure we deliver results for them. I’m happy to welcome Hertz to the Hendrick Motorsports family and look forward to having a lot of success with them in the months and years ahead.”