Did You Notice? … Loudon’s lonely spot within the Monster Energy NASCAR Cup Series? The 25th anniversary of New Hampshire Motor Speedway earning a Cup date is coinciding with its schedule getting cut in half.
Loudon had one date, of course, from 1993 – 1996 before owner Bob Bahre conspired in a deal that changed the sport. Partnering with Speedway Motorsports, Inc.’s O. Bruton Smith, the duo bought ailing short track North Wilkesboro Speedway with the goal of using its two Cup dates. As a result of the purchase, Bahre earned a second date up in New Hampshire while Smith got a coveted race down at Texas Motor Speedway.
At the time, both facilities offered more seating, money, and brought NASCAR into different regions of the country. But the move also killed off one of the sport’s iconic short tracks which – apart from a brief revival a few years back – has sat dormant ever since. The track has fallen badly into disrepair as a recent feature from Bright Sun Films showed in great detail. Chances of racing returning there again are next to zero considering the millions it would cost simply to get the place back in working order.
Some will say karma’s come back around with NHMS losing its coveted second date on the schedule. It’s struggling to earn a sellout crowd despite dropping to one race in midsummer. (What else is new these days?) Bahre is long gone, having sold to Smith and when SMI saw a chance to earn a second date at Las Vegas Motor Speedway? That 1.5-mile oval, still drawing a large crowd, got top billing.
But while money talks, it’s the competition at NHMS that never got off the ground. What memorable MENCS races can you remember from this flat, near-impossible-to-pass 1.058-mile oval? Sure, there’s been a moment here or there. An epic battle between Robby Gordon and Jeff Gordon in 2001 comes to mind, the site of Robby’s first career win. Contact between them set up a frantic finish in which Gordon, still new to the No. 31 and Richard Childress Racing, came out on top. What a crazy way for them to finish a year in which they lost Dale Earnhardt.
But for every great race at NHMS, we’ve had about four stinkers. That’s just the truth. The most infamous was when restrictor plates were added in fall 2000 following the deaths of Kenny Irwin and Adam Petty at the track. Jeff Burton wound up leading every lap in what many consider the worst Cup race of the modern era.
That tragedy left a cloud over this place which never fully lifted. There was the Clint Bowyer victory in 2011, a dramatic ending when Tony Stewart ran out of gas. But then NASCAR found the car to be outside tolerance in post-race inspection and Bowyer was docked 150 points. How quickly the bloom fell off the rose….
Last fall, Kyle Busch won a race that had just six lead changes and a race memorable only for its one major wreck at the end of stage two, an eight-car crash that collected title contenders Kevin Harvick and Martin Truex Jr. For a supposed short track, the leaders were spread out most of the day as track position and aero took center stage.
Simple geography gives this track an edge to stay on the Cup schedule going forward. It’s driving distance from Boston, a major market, and there’s no viable replacement for it in the region. But marketing NHMS in modern NASCAR will be tough. We’ve seen a track like Fontana benefit from cutting its dates in half but aging pavement helped competition there. I just think this track configuration, paired with the current NASCAR chassis, isn’t going to provide great racing. You need a major renovation and track redesign.
That’s a project unlikely to get green-lighted, leaving NHMS just marking a spot on the schedule… until what, exactly?
Did You Notice? … Quick hits before taking off….
- Charlotte ROVAL testing was a bit of a mess Tuesday (July 17) as multiple drivers acted like they’d never driven a road course before. Ryan Blaney, Alex Bowman, Erik Jones and William Byron were among the drivers whose cars took a turn for the worse. That’s nearly 30 percent of the 14 drivers who tested there as future predictions from the track landed somewhere between controlled chaos and demolition derby.
My answer to that is… so? That may be bad for the fabricators but it’s good for the sport. NASCAR thrives on unpredictability and it’s clear no one has any clue what’s going to happen on the ROVAL. It could be a five drivers finish type of day; passing may be at a premium. But no matter what, putting out a fresh idea, a new track on a stale schedule is a step in the right direction. I’d be more worried if it all went according to plan. Same old, same old is the absolute last thing the sport needs right now.
- Can you imagine Martin Truex Jr. anywhere but the No. 78 team the rest of his career? No, I can’t either. That deal isn’t signed yet but I expect that contract extension will get done. Owner Barney Visser recognizes what this extraordinary group has created out in Colorado. You don’t break that up.
- What a great move for NASCAR to place Eldora’s Camping World Truck Series race the Wednesday after MLB’s All-Star Game. Other than the ESPYs (ironically, the race competes against awards host Danica Patrick) there’s not much going on in the world of sports. It’s a great open forum for the Trucks and one of the sport’s best ideas this decade to build its brand.
There’s just one problem for me: the main feature starts too late. I’d move it all up by an hour, starting the main at 8 p.m. ET and allowing for the schedule to slide back a bit. Let the sport hook in younger kids and not lose fans who have to work in the morning. Wrapping it all up by 10 p.m. (especially with all the heat races involved) versus 11 makes a difference.
About the author
The author of Did You Notice? (Wednesdays) Tom spends his time overseeing Frontstretch’s 40+ staff members as its majority owner and Editor-in-Chief. Based outside Philadelphia, Bowles is a two-time Emmy winner in NASCAR television and has worked in racing production with FOX, TNT, and ESPN while appearing on-air for SIRIUS XM Radio and FOX Sports 1's former show, the Crowd Goes Wild. He most recently consulted with SRX Racing, helping manage cutting-edge technology and graphics that appeared on their CBS broadcasts during 2021 and 2022.
You can find Tom’s writing here, at CBSSports.com and Athlonsports.com, where he’s been an editorial consultant for the annual racing magazine for 15 years.