Fresh off winning a fourth NASCAR Whelen Euro Series contest this year, Alon Day is flying back to America to make his Monster Energy NASCAR Cup Series return.
The Israeli driver will compete in BK Racing’s No. 23 car at Richmond Raceway this weekend (Sept. 22). Day will be sponsored by Richmond-based Best Bully Sticks. It’s a dog treat company which will sponsor a NASCAR team for the first time.
“I am so excited to be back in the Monster Energy Cup Series again this year,” Day said in a team release. “Best Bully Sticks is an up-and-coming brand, and as an up-and-coming driver, I know we share similar values about working hard to establish ourselves. My team and I are eager to introduce the NASCAR audience and their dogs to Best Bully Sticks.”
Day hopes to return to the Cup Series with the No. 23 team, now operated by Front Row Motorsports, for a handful of races after the Euro Series season concludes, a source close to him said. Deals for races at Sonoma Raceway and Watkins Glen International were unsuccessful due to sponsorship. But now, he is prepared to strap behind the wheel of a Cup car for the second time.
Day made his Cup Series debut last June at Sonoma with Ron Devine-owned BK Racing. He started and finished 32nd that day but has not returned to the Cup Series since.
NASCAR’s first Israeli driver first raised eyebrows while competing in the Euro Series for CAAL Racing. He came to America to compete in the NASCAR XFINITY Series in 2016, running in an old Dodge for Carl Long. Day ran inside of the top five in his debut before finishing 13th at the Mid-Ohio Sports Car Course. To this day, he looks back on that as the reason he’s able to make his Cup return.
Front Row Motorsports completed the purchase of BK Racing in late August. The team has fielded the No. 23 car over the last three races with Joey Gase and JJ Yeley behind the wheel. It is unknown what Front Row Motorsports will do with the charter next year.
They can either use it and run a third entry, lease it or sell the charter to another Cup team.