Hooters and Hendrick motorsports announced on Friday (Sept. 21) that they will be extending their partnership, with the company remaining with the No. 9 of Chase Elliott for the next three years in the Monster Energy NASCAR Cup Series.
After being a primary sponsor for two races with Elliott this season, the brand will be a primary sponsor for three races each season from 2019-2021. He will drive the Hooters Chevrolet Camaro ZL1 this weekend at Richmond Raceway.
“We have a great relationship with Hooters,” Elliott said in a press release. “It’s a place where you can just relax and enjoy yourself. Working with them is always a lot of fun, and their laid-back style is a really good fit for me. I’m looking forward to continuing the partnership with Hooters and doing more to build on their history in racing.”
Elliott has eight top fives and 14 top 10s this season, earning his first career Cup victory at Watkins Glen International earlier this summer. In his other start this season in the Hooters car, Elliott started on the pole and finished 34th (accident).
“For the past two years, we’ve had a front row seat to watch Chase’s meteoric rise within the NASCAR ranks and are excited to expand our relationship with him and the entire Hendrick Motorsports team,” Carl Sweat, chief marketing officer of Hooters of America, said. “Racing fans, and Chase fans in particular, are some of the most loyal around. By extending this partnership, we continue to provide amazing experiences and opportunities that fans can’t get anywhere but Hooters, the home for race fans.”
Team owner Rick Hendrick is always happy to welcome sponsorship to his organization. And when one already in-house increases its involvement, it’s always a positive.
“Hooters is doing a terrific job with its program,” Hendrick said. “With Chase, they’re driving new traffic into their stores and earning the loyalty of those customers by providing a great experience. We’ve enjoyed their collaborative approach and look forward to more opportunities to move the needle for their business.”