Roush Fenway Racing announced Thursday morning (Jan. 10) that Oscar Mayer will sponsor Ryan Newman in the No. 6 Ford Mustang for several races during the 2019 Monster Energy NASCAR Cup Series season, beginning at the Daytona 500 on Feb. 17.
The maker of bacon, hot dogs and lunch meat will also be the primary sponsor at ISM Raceway on March 10, as well as “a number of other races,” according to a team release.
“The Daytona 500 is obviously one of the biggest and most iconic races in the world,” Newman said in the release. “I can’t think of a better way to kick off the season and our partnership with Oscar Mayer, one of the most beloved brands in the world.”
— Roush Fenway Racing (@roushfenway) January 10, 2019
For each race, the car will be wrapped in a different design to showcase Oscar Mayer products. When not serving as a primary sponsor, it will be an associate sponsor for the full season, a role it served with the team during Matt Kenseth and Kurt Busch‘s back-to-back series titles for Roush in 2003-04.
“We’re honored to be a season-long sponsor of driver Ryan Newman and Roush Fenway Racing,” Matt Riezman, associate director for Oscar Mayer, said. “We have big plans to support the sport and the No. 6 Oscar Mayer Ford Mustang this year and can’t wait to share our love for tasty Oscar Mayer bacon, cold cuts and hot dogs with NASCAR fans.”
Newman replaces Kenseth and Trevor Bayne, who shared the No. 6 last season.
Newman, who won the 2008 Daytona 500 for Team Penske, joins RFR after several seasons at Richard Childress Racing.