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(Photo: NKP)

Kyle Busch, Mars Extend Sponsorship

Kyle Busch and Joe Gibbs Racing will continue to be sponsored by Mars, Inc. in the near future, the team announced Feb. 28.

The organization announced a multi-year extension with the brand that will keep its products on the No. 18 of Busch in the Monster Energy NASCAR Cup Series.

Mars’ products include M&Ms, which has sponsored Busch for over a decade.

“I’m proud and honored to continue to compete for Joe Gibbs Racing and Mars,” Busch said in a team release. “Racing for more than a decade with such an iconic team and sponsor has been incredible, and knowing that we can continue this winning relationship is very special.”

“Since the start of our partnership together in 2008, our relationship has been strong,” team owner Joe Gibbs said. “As a team owner, the hope is to find partners and drivers that help us grow as an organization, and Kyle Busch and Mars, Incorporated have done exactly that. We have one of the longest partnerships in all of sports, and that really speaks to the strength of the understanding and respect we have for one another.”

The exact length of the multi-year extension were not revealed.

In two Cup races in 2019, Busch has a top five and two top 10s, including a runner-up finish in the season-opening Daytona 500.

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About Kevin Rutherford

Kevin Rutherford
Rutherford is the managing editor of Frontstretch, a position he gained in 2015 after serving on the editing staff for two years. At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.

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One comment

  1. Avatar

    Why the big secret of the length of the extension? Could this sponsorship exceed Richard Petty and STP in the length? I heard years ago that STP gave Richard a life time contract.
    Thank you Mars family.