JR Motorsports Xfinity Series driver Justin Allgaier features a new primary sponsor on his No. 7 Chevrolet next weekend.
FilterTime, a company formed by former fellow Xfinity competitor Blake Koch, will be featured on the hood at Kentucky Speedway for the Alsco 300 Friday, July 12.
Koch, who started the company in 2018, recently partnered with Dale Earnhardt Jr.
“When I first started FilterTime, I always had a dream of seeing the logo on race car,” Koch said in a team release. “As this company has expanded and developed over the last year, and with Dale Jr. now being my partner, we’ve grown this company and have had so much fun with it. I’m proud to say that I’m able to accomplish that dream. It’s a feeling that still doesn’t feel real yet. I think it will finally hit me when I see it on the racetrack.”
Allgaier is still searching for his first win of the season but has seven top fives and eight top 10s. He looks to take FilterTime to victory lane at Kentucky, where he’s been fairly successful, with four top fives and eight top 10s at the track.
“When Blake first came to me with the idea of FilterTime, I was super excited to see his new venture take off,” Allgaier added. “I could tell by his excitement and his in-depth planning, it was going to be an instant success, and after partnering with Dale Jr, that vision and dream only strengthened.
“Blake is not only a great friend, but a truly genuine person with an infectious personality that loves the sport so much. Being able to represent his and Dale’s company at Kentucky is truly an honor for me. I would love nothing more than to get the FilterTime Camaro to Victory Lane in its maiden voyage.”
When @BlakeKochRacing and I partnered at @FilterTime, there was a long term goal to activate in the NASCAR space. This opportunity came sooner than expected and we couldn’t be more excited to expose the brand to more @NASCAR fans. https://t.co/d3KA0QCMoS
— Dale Earnhardt Jr. (@DaleJr) July 2, 2019
The Alsco 400 is currently set to air Friday, July 12 at 7:30 p.m. ET on NBCSN.