The 2018 Xfinity Series champion has a new primary sponsor beginning this weekend at Daytona International Speedway.
Tyler Reddick’s No. 2 Richard Childress Racing Chevrolet will feature Gimme Country, part of Gimme Radio’s online music company, the team announced Tuesday, July 2.
Not only will Gimme Country sponsor Reddick, but it will also bring him aboard as a DJ Friday, July 5 at 1 p.m. ET. “RCR 50: Wheels of Country” will feature songs by artists that the organization connects with.
We’re thrilled to partner with Gimme Country and give fans the country music they deserve! Be sure to download the app and tune in at 1 p.m. ET on Friday for the #RCR50: Wheels of Country show. pic.twitter.com/4k3SSISbgI
— RCR (@RCRracing) July 2, 2019
“Gimme Country is changing the way fans can listen and interact with the music they love through their app,” Reddick said a team release. “It’s cool to see that country music fans can download the app and find some new music they’ll love or great songs they forgot about, but also learn more about the artists or songs while doing so.
“It’s similar to what we’re trying to do with fans in NASCAR and always trying to find new ways to engage with them. With NASCAR and country music fans having such a big overlap, this partnership seems like a perfect way to continue to reach new fans and engage with the loyal ones we already have. I’m excited to have a chance to DJ a show for them this week. That’s something entirely new for me.”
Reddick has had a phenomenal 2019 Xfinity season, with wins at Talladega Superspeedway, Charlotte Motor Speedway and Michigan International Speedway, as well as 11 top fives and 13 top 10s. Additionally, he raced in the Monster Energy NASCAR Cup Series at Daytona International Speedway and Kansas Speedway, earning a ninth-place finish at the latter.
Friday’s Circle K Firecracker 250 will air at 7:30 p.m. ET on NBC Sports Network.