The Motor Racing Network will sponsor Spire Motorsports’ No. 77 Chevrolet in the Monster Energy NASCAR Cup Series’ Bojangles Southern 500 at Darlington Raceway, celebrating 50 years of MRN coverage, the team announced Wednesday, Aug. 28.
“Our radio partners are the original ambassadors of Motor Racing Network and this sport,” Cheryl Knight, director of radio partnerships, said in a press release. “Every one of our 600 stations has played a significant role in MRN’s growth and success. Having 11 stations air our broadcasts consistently since 1970 is remarkable and we are proud to honor them this weekend by placing their call letters on the No.77 Spire Motorsports Chevrolet.”
While this is a debut sponsorship for MRN, this is not the first time a radio network has sponsored a car, as SiriusXM has sponsored Furniture Row Racing, Joe Gibbs Racing and Kyle Busch Motorsports drivers for the past several seasons.
“It’s a true honor to collaborate with MRN and celebrate such an incredible milestone at Darlington Raceway,” Spire co-owner Jeff Dickerson said. “We all have memorable moments that have been narrated by some of the most iconic voices in the sport. Honoring 50 years of MRN is really special.”
Veteran Reed Sorenson will be behind the wheel for his fourth start of 2019 for the team.
The Southern 500 will go green around 6 p.m. ET on Sunday, Sept. 1, with TV coverage on the NBC Sports Network.