Matt DiBenedetto has picked up sponsorship from Barstool Sports, the media company’s president Dave Portnoy announced Thursday, Aug. 29.
Barstool Sports will sponsor DiBenedetto’s No. 95 for Leavine Family Racing for two Monster Energy NASCAR Cup Series at Las Vegas Motor Speedway and Talladega Superspeedway.
— Dave Portnoy (@stoolpresidente) August 29, 2019
DiBenedetto tweeted his appreciation along with a confirmation of the two races.
LOOK WHAT IS HAPPENING…the beginning of a beautiful partnership coming to you at Vegas and Talladega 👀 https://t.co/gXx6PWI24o
— Matt DiBenedetto (@mattdracing) August 29, 2019
DiBenedetto became an increasing fan favorite and favorite of Portnoy after his second-place finish in the 2019 Bass Pro Shops NRA Night Race at Bristol Motor Speedway. Portnoy attended the race and interviewed DiBenedetto and race winner Denny Hamlin. When he interviewed Hamlin, he dubbed DiBenedetto, “The People’s Driver.”
The race at Bristol Motor Speedway was the first race for DiBenedetto after Leavine Family Racing announced he would not drive the No. 95 Toyota next season. His runner-up finish was a career best.
DiBenedetto must win in order to make the playoffs, as he is currently 22nd in the championship standings with three top-five finishes, five top 10s and 143 laps led.