There will be a special paint scheme and primary sponsor in the Monster Energy NASCAR Cup Series at Richmond Raceway this weekend.
The University of Richmond will sponsor Landon Cassill’s No. 00 car of StarCom Racing for Saturday night’s (Sept. 21) race.
“I am looking forward to partnering with the University of Richmond this weekend and am excited to be able to represent the Spiders on the track,” said Cassill in a release. “Spiders are driven creatures, so I’m hoping that will give me an extra edge.”
Superior Essex, a business partner with the university, made the connection for branding to be on the car.
Cassill is in his second season with StarCom and has a season’s best finish of 11th at Daytona International Speedway.
The Federated Auto Parts 400 is scheduled for Saturday, Sept. 21 at 7:30 p.m. ET. Television coverage will be provided by NBC Sports Network.