This weekend’s Xfinity Series race at Bristol Motor Speedway has already been postponed until Monday (June 1), but when the 37-car field takes to the track, each car will salute salute Xfinity military community employees from across the company.
Each car will have a Comcast employees’ name and a patriotic red, white and blue design adorning the windshield. Of those being recognized are 23 employees actively serving in the National Guard during the current pandemic.
“This global crisis has challenged everyone to step up and prioritize those around us, so we wanted to showcase our pride and salute the selfless efforts of our employees with this unique recognition on all NASCAR Xfinity Series race cars,” Matt Lederer, Comcast’s vp
of brand partnerships and activation, said in a release. “Comcast is proud of our employees nationwide that are coming together to support our customers and communities during this national crisis.”
More than 2,000 Comcast NBCUniversal employees serve in the National Guard and reserve.
With the series’ 2020 Dash 4 Cash program kicking off at Bristol, Xfinity plans to make donations in each Dash 4 Cash race market that reaffirms its commitment of connecting families, veterans and seniors to the digital tools necessary for navigating during the pandemic.