1. Midweek races could be a thing
Talk about trial by fire. NASCAR and fans have both tossed around the idea of midweek races for a while, and the forced layoff put the sanctioning body into the corner that made it happen. We’ve had two midweek NASCAR Cup Series races, at Darlington Raceway and Charlotte Motor Speedway, with a third next week at Martinsville Speedway.
That’s a quick turnaround for teams, but there’s potential for a few midweek night events to shorten the overall length of the current schedule without dropping the number of races or to provide a weekend off while still keeping the race numbers stable. Plus, there are a few tracks close enough to NASCAR’s hub of Charlotte, N.C. — Darlington, Martinsville, Bristol Motor Speedway as well as Charlotte Motor Speedway — that it’s not a ridiculous notion provided they raced close by the weekend before and after as well.
There’s potential here, if it was done right.
2. … Or could they?
Except there’s a bigger problem than logistics for teams: television. The rainout at Charlotte last week, which moved the Cup race from Wednesday night to Thursday evening pushed the NASCAR Xfinity Series race at Bristol that had been scheduled for Saturday to this past Monday. The reason for that was that the television crew didn’t have enough time to dismantle their setup at Charlotte and set it all back up while social distancing at Bristol in a day.
That only worked because there are currently no fans in attendance. Once the fans are back, moving a race to two days later isn’t really an option. Sure, it happens sometimes because of weather, but in this case, a rainout affected two races.
Speaking of fans, the other issue with the midweek races is that people aren’t watching them. The Coca-Cola 600 had roughly 4 million viewers and a 2.4 rating. The Thursday night race at the same track had less than half of that, with a 0.91 rating and 1.5 million viewers. That’s fewer than some of the iRacing events that took place during the sport’s hiatus.
To the networks, ratings translate into advertising dollars, and they aren’t going to sign off on races with less than half the viewers of a Sunday race.
So really, nobody should be surprised if there’s no more talk about racing midweek after this.
3. Different race lengths at the same track? Yes, please.
This is a tough one, because I’m not really for cutting race lengths to a great degree — they should be long and difficult at the top level. But the more the race lengths do differ at the same tracks, the more doors it opens for teams.
It forces teams to make different strategic decisions. It’s easier to make the call for fresh tires in a shorter race, because the limited sets don’t have to go as far …. if tire wear matters. It’s harder to chase the track, because there’s less time to make changes.
Different race lengths force different stage lengths, changing fuel numbers. Damage or issues at halfway in a 500-mile race can be overcome more easily than in a 300-miler.
Maybe the solution is to meet halfway … have one race at tracks with two races always be 500 miles (or 500 laps on the short tracks) and the other significantly shorter (I’d love to say longer at places like Martinsville or Bristol, but practicality wins out).
Cup races shouldn’t be any shorter than 300 miles, but the split of distances at the same tracks might help break up the predictability a bit.
4. One-day shows? Maybe.
This has shown us that under the right circumstances, one-day shows are doable. Even with a practice session and qualifying, if NASCAR insists on late afternoon starts anyhow, the weekend could be condensed down to a single day. The money that saves on everything from tires to hotel rooms and crew per diems is not insignificant, especially over time. That’s a plus.
But there are a couple of bumps in this road.
One is sponsors. Less time on track equals less television opportunity. Condensing everything into one day also means the corporate meet and greets or fan Q&A sessions or pit tours probably don’t happen. So don’t look for sponsors to be willing to pony up if they’re not getting the same return.
It’s also a question whether or not fans would react well to the top series not being on track throughout a race weekend. Would the Xfinity and Gander RV & Outdoors Truck series suffer if there was no Cup activity on the same day? That’s a valid question here.
As fan access to drivers has dwindled, cutting the days the Cup drivers are at the track could hurt that aspect of racing further.
It also limits media availability. That might not seem like much, but a lot of content comes out of a race weekend that isn’t necessarily about that weekend: interviews are banked and information gathered for a variety of future endeavors.
There is a possible solution, and it could be a good one if it happened right. There’s good reason to condense the racing; part of that being that the racing has been better with less practice (more on that in a minute). But could the sponsor hospitality and media availability still take place on Saturday, coupled with autograph sessions sessions, Q&A sessions and other events? That could work if the drivers were willing. It would not be a good look for anyone to have them publicly complaining about an extra day that’s not really extra.
5. The road to parity isn’t paved with practice
Perhaps the best part of the five races we’ve seen under the one-day format is that there are different teams in the top 10, top 15 and top 20. That’s great for the sport and crucial in attracting new teams and helping the current ones grow.
NASCAR has tried all kinds of things to try and induce parity, and most haven’t worked. Making the cars all but IROC machines isn’t working. The bigger teams still have a massive advantage.
But the no practice/no qualifying format? It’s done a better job than any conscious effort NASCAR has made.
On a typical race weekend, the larger teams have an advantage because the more practice they have, the more pieces and parts they can try, the more data they can share, the more their money and fancy equipment back at the shop matters.
But when those teams all have to run what they unloaded, they lose that advantage. Yes, they have to offload a fast enough car from the hauler, but suddenly everyone can only work with what they have in front of them and the adjustments a team can make on pit road. That’s it. And the recent stretch has shown that some teams, including the wealthiest ones, haven’t been as good at that. Others, including some small teams, have shined, because racing the track with what they have is all they can do.
The different names popping up among the predictable ones each week as made this stretch of racing interesting. There’s something new to talk about without having to manipulate anything to get there. This is the road NASCAR needs to be on.
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