During the 2020 NASCAR season, Bubba Wallace took a stand to fight for social injustice. Now his Live to Be Different Foundation is getting recognized for those efforts, as he was named the 2020 Comcast Community Champion of the Year today, Nov. 6.
“This is a tremendous honor for the Live To Be Different Foundation and me,” Wallace said in a press release. “We may be a relatively young organization, but we have lofty goals and high hopes for what we can in our community. I’m a firm believer that if we practice those core principles of compassion, love and understanding, we can make an everlasting and positive change. With Comcast’s generosity, we will look to inspire other and help those in need.”
The mission of the Live to Be Different Foundation is to empower the next generation to strive and achieve anything they put their mind to. It supports disadvantaged individuals and those in need of a second chance with educational, social or other types of assistance needed to help make their dreams reality.
“From taking a stand for social justice to fostering an inclusive environment through the Live to Be Different Foundation, Comcast is honored to recognize Bubba Wallace as the 2020 Comcast Community Champion of the Year,” Matt Lederer, vp of brand partnerships at Comcast, said. “Bubba embodies everything this award stands for and we look forward to standing together as he continues to make a positive impact in our communities and across the sport.”
Wallace’s foundation will receive a $60,000 donation on behalf of Comcast. Other finalists — Matt Kaulig (owner of Kaulig Racing) and his Kaulig Charitable Giving Programs and Clay Campbell’s (president of Martinsville Speedway) Campbell Family Foundation — will both be awarded $30,000 for their community efforts.
This year marks the sixth Comcast Community Champion of the Year award. Since 2015, Comcast has donated more than $700,000 to 18 different charitable organizations in the NASCAR community through the program.