Race Weekend Central

Cole Custer Lands Dixie Vodka Sponsorship for 2 Cup Races

Dixie Vodka will be a primary sponsor of Cole Custer’s No. 41 Ford for two NASCAR Cup Series events, Stewart-Haas Racing announced Tuesday, Jan. 19.

The team’s official vodka will adorn the car at the Daytona International Speedway road course on Feb. 21 and Nashville Superspeedway on June 20. Additionally, Dixie Vodka will be an associate sponsor for the remaining events.

“I’m genuinely excited about my new partnership with Dixie Vodka,” Custer said in a team release. “Racing in the NASCAR Cup Series is a privilege and success doesn’t come easily. You have to work hard for it, and when you taste success, you’re ready to celebrate. I’ve got a great partner in Dixie Vodka that knows how to celebrate. The people behind the brand have worked incredibly hard to make Dixie Vodka the largest premium craft vodka produced in the Southeast. I look forward to raising a glass with them as we enjoy more success together in 2021.”

The 2020 Cup Series Rookie of the Year snagged a win at Kentucky Speedway in July and earned two top fives and seven top 10s last season.

The race at the Daytona road course replaces Auto Club Speedway on the schedule due to the coronavirus pandemic.

About the author

Joy joined Frontstretch in 2019 as a NASCAR DraftKings writer, expanding to news and iRacing coverage in 2020. She's currently an assistant editor while continuing to write daily fantasy and news articles. A California native, Joy was raised as a motorsports fan and started watching NASCAR extensively in 2001. She earned her B.A. degree in Liberal Studies at California State University Bakersfield in 2010.

Share this article

1 Comment
Inline Feedbacks
View all comments
George Copeland

Awesome! Go Cole Custer!!!

Sign up for the Frontstretch Newsletter

A daily email update (Monday through Friday) providing racing news, commentary, features, and information from Frontstretch.com