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Cole Custer Lands Dixie Vodka Sponsorship for 2 Cup Races

Dixie Vodka will be a primary sponsor of Cole Custer’s No. 41 Ford for two NASCAR Cup Series events, Stewart-Haas Racing announced Tuesday, Jan. 19.

The team’s official vodka will adorn the car at the Daytona International Speedway road course on Feb. 21 and Nashville Superspeedway on June 20. Additionally, Dixie Vodka will be an associate sponsor for the remaining events.

“I’m genuinely excited about my new partnership with Dixie Vodka,” Custer said in a team release. “Racing in the NASCAR Cup Series is a privilege and success doesn’t come easily. You have to work hard for it, and when you taste success, you’re ready to celebrate. I’ve got a great partner in Dixie Vodka that knows how to celebrate. The people behind the brand have worked incredibly hard to make Dixie Vodka the largest premium craft vodka produced in the Southeast. I look forward to raising a glass with them as we enjoy more success together in 2021.”

The 2020 Cup Series Rookie of the Year snagged a win at Kentucky Speedway in July and earned two top fives and seven top 10s last season.

The race at the Daytona road course replaces Auto Club Speedway on the schedule due to the coronavirus pandemic.

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