The No. 5 Chevrolet has primary sponsorships for four more NASCAR Cup Series races, Hendrick Motorsports announced Tuesday (Feb. 2).
Cincinnati Inc. and Freightliner will sponsor Kyle Larson for two races apiece. Both companies will also be year-long associate sponsors on the No. 5 Hendrick entry. The events these two companies will be the primary sponsors for have not yet been determined.
“We’re pleased to have Cincinnati and Freightliner grow their respective partnerships with us,” Hendrick Motorsports team owner Rick Hendrick said in a team release. “The best way we can show our appreciation is with high performance on and off the racetrack. NASCAR has tremendous momentum going into 2021, and Kyle [Larson] and the No. 5 crew will certainly be one of the most exciting teams to watch this year. We look forward to seeing Cincinnati and Freightliner at the front of the field with them.”
Cincinnati Inc. joined Hendrick Motorsports with a 10-year agreement that began in 2019 and runs through the 2028 racing season.
“We are very happy to announce the expansion of our NASCAR program in 2021,” Tim Warning, president and CEO of Cincinnati Inc., said. “Our entire team takes great pride in knowing that Cincinnati machines contribute to the success of Hendrick Motorsports on the racetrack, including last year’s Cup Series championship. It was also extremely powerful to see the Cincinnati car in victory lane at Auto Club Speedway in 2020, which ignited incredible enthusiasm inside our company and with our customers. We’re looking forward to building a strong relationship with Kyle and sharing in the excitement of winning more races with the No. 5 team.”
The company previously sponsored Alex Bowman when he drove the HMS No. 88, but will move over to Larson with Bowman now in the Ally-sponsored No. 48.
“I’m excited Cincinnati and Freightliner have increased their partnership with Hendrick Motorsports and are now part of the No. 5 team,” Larson added. “Cliff [Daniels, his crew chief] has built a team that I know can battle for wins on a weekly basis. With the support of great partners like Cincinnati and Freightliner, I can’t wait to get back to the track and go to work. It’s great to have them along for the ride.”
2021 will be Larson’s first year with Hendrick. While he only competed in four races last year due to his suspension following his usage of a racial slur, he has six wins, 56 top fives and 101 top 10s in 223 Cup Series starts.
About the author
Mark Kristl joined Frontstretch at the beginning of the 2019 NASCAR season. He is the site's ARCA Menards Series editor. Kristl is also an Eagle Scout and a proud University of Dayton alum.