Longtime sponsor Autotrader has signed a multi-year extension with Team Penske and will be on board for six NASCAR Cup Series races in 2021, the team announced March 17.
Autotrader, which has been with Penske since 2014, will be a primary sponsor for Brad Keselowski at Atlanta Motor Speedway Sunday. It will also come aboard at Martinsville Speedway in April and Las Vegas Motor Speedway in September.
“It’s great to have Autotrader back on board for 2021,” Keselowski said in a team release. “They’ve been a great partner with us for several years and do a lot to activate with our fans, which is really cool. I think it’s so important to have partners in our sport that aren’t just on the side of the car, but actually have active programs and platforms to engage the fans.”
Additionally, it will adorn Joey Logano’s No. 22 at Talladega Superspeedway in April, Sonoma Raceway in June and New Hampshire Motor Speedway in July.
“As a driver, you always enjoy when a consumer facing brand is on the side of your car, because you instantly know that the fans know who you are representing,” Logano said. “As a huge fan of cars, and someone who likes to buy and sell, it’s great to be associated with Autotrader. I’ve been fortunate enough to represent them for the last several years – now I just need to get them to Victory Lane.”
While both drivers are still searching for their first win this season, Logano and Keselowski will line up in the second row at Atlanta. Logano has two top fives and three top 10s, while Keselowski has three top fives to start off 2021.
The Folds of Honor QuikTrip 500 will air on March 21 at 3 p.m. ET on FOX and PRN radio.