The Superstar Racing Experience, the upcoming new racing series started by Tony Stewart and Ray Evernham, has its first title sponsor through Camping World CEO Marcus Lemonis and his $1 million Plating Change donation.
Camping World will sponsor the Camping World SRX Series in its inaugural season this year, SRX announced June 1.
“At every racetrack I’ve ever been to – and I’ve been to a lot of them – you see RVs and people tailgating and just enjoying the outdoors,” Evernham said in a release. “Camping World is a perfect fit for our fans and the tracks where we’re racing. We’re bringing big-name, race-winning and championship-winning drivers to grassroots racetracks.
— Marcus Lemonis (@marcuslemonis) June 1, 2021
The new racing series gains sponsorship through charity. The Plating Change program is designed to provide financial assistance to local restaurants and prepared meals to food insecure communities through World Central Kitchen.
Camping World will match all fan contributions to the SRX that occur through PlatingChange.com from now through July 17, with a goal of reaching $1 million total.
“Motorsports has proven to be a very good investment for Camping World, and our partnership with SRX is a reaffirmation of our commitment to racing and its fans,” Lemonis said. “Race fans are passionate about their sport and they commit to it, often by setting up camp at the track and immersing themselves in the experience. That’s our customer, and SRX will reach a diverse group of race fans who follow a variety of racing series.”
The Camping World SRX Series will begin on June 12 at Stafford Motor Speedway. All six events throughout the summer will be televised live on CBS at 8 p.m. ET.