NASCAR Race Weekend Central

SRX Adds Camping World As Title Sponsor

The Superstar Racing Experience, the upcoming new racing series started by Tony Stewart and Ray Evernham, has its first title sponsor through Camping World CEO Marcus Lemonis and his $1 million Plating Change donation.

Camping World will sponsor the Camping World SRX Series in its inaugural season this year, SRX announced June 1.

“At every racetrack I’ve ever been to – and I’ve been to a lot of them – you see RVs and people tailgating and just enjoying the outdoors,” Evernham said in a release. “Camping World is a perfect fit for our fans and the tracks where we’re racing. We’re bringing big-name, race-winning and championship-winning drivers to grassroots racetracks.

The new racing series gains sponsorship through charity. The Plating Change program is designed to provide financial assistance to local restaurants and prepared meals to food insecure communities through World Central Kitchen.

Camping World will match all fan contributions to the SRX that occur through PlatingChange.com from now through July 17, with a goal of reaching $1 million total.

“Motorsports has proven to be a very good investment for Camping World, and our partnership with SRX is a reaffirmation of our commitment to racing and its fans,” Lemonis said. “Race fans are passionate about their sport and they commit to it, often by setting up camp at the track and immersing themselves in the experience. That’s our customer, and SRX will reach a diverse group of race fans who follow a variety of racing series.”

The Camping World SRX Series will begin on June 12 at Stafford Motor Speedway. All six events throughout the summer will be televised live on CBS at 8 p.m. ET.

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David Edwards

Am I the only one that finds it interesting that, rather than a new sponsor, it’s the same old thing.
At some point this could be interesting.
But maybe I’m wrong.

Marc

I’m assuming that NASCAR is good with this, at least as long as Lemonis continues his backing of the Truck series and numerous cars in one-off deals. It may mean that NASCAR wants the series to succeed, at least enough to get ViacomCBS into the bidding on the next broadcast deal now that Comcast/NBC-Universal is shutting down NBC Sports Network and may want to move racing (NASCAR and IndyCar) to stream on Peacock, where viewership will plummet.

David Edwards

They have already said they will move the EPL from NBCSN to Peacock. I don’t suppose they are interested in free viewers any longer.
But we shall see.

A Different Steve

NBCSN is going away completely. Not sure exactly when the date is but its within the year.

Mike

I’m holding out hope that SRX will be fun to watch and successful in the long run.

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