Forget about coins, cash, checks or money transfers: Landon Cassill will be paid in cryptocurrency through a sponsorship deal with Voyager that begins at Nashville Superspeedway.
Voyager will sponsor Cassill for the remaining 19 races of this NASCAR Xfinity Series season, Associated Press reports.
Cassill met Voyager CEO Steve Erlich at a crypto conference two years ago, and his pitch finally culminated in this deal. Cassill will be paid in Litecoin, a form of cryptocurrency.
“Landon Cassill’s focus and determination on the race track translates across everything he does,” Erlich said in a statement via the AP. “Landon also shares our vision of widespread crypto adoption, and we’re proud to be the first company to secure a primary NASCAR sponsorship completely with crypto.”
“There’s a handful of drivers that are into crypto, but I’m probably one that’s been in it for long enough that’s I’m pretty comfortable with how it works,” Cassill said.
Cassill is running full time for JD Motorsports with Gary Keller this year. He is currently 18th in points and has a best finish of 12th twice through 14 races.
Overall, the 31-year-old has made 158 Xfinity starts with one top five, a third-place finish in the 2011 season opener at Daytona International Speedway, and 14 top-10 finishes.