Stewart-Haas Racing has acquired a new partner in Subway restaurants as a full-time associate sponsor and a multi-race deal as a primary sponsor, the team announced Aug. 24.
The brand will adorn the No. 4 Ford Mustang of Kevin Harvick starting Sept. 18 at the Bristol Motor Speedway night race and will return again on Oct . 24 at Kansas Speedway.
This is not the first time the brand has partnered with car-owner Tony Stewart, who drove with the Subway colors in his one and only win at Talladega Superspeedway in his NASCAR Cup Series career in 2008.
“Sometimes you’ve got to change direction and, for me, becoming a driver/owner in the NASCAR Cup Series was exactly the refresh I needed,” Stewart said in a team release. “Quality, quickness and the ability to adapt drives everything we do at Stewart-Haas Racing. Subway operates very similarly.”
SHR has two teams that have already qualified for the 2021 Cup playoffs in Aric Almirola and Harvick, who is now mathematically eligible following last weekend’s event at Michigan International Speedway. Almirola remains the only SHR driver to have a Cup points-paying win in 2021.
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