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UniFirst Extends With Chase Elliott, Hendrick Through 2028

Chase Elliott and UniFirst will continue their NASCAR Cup Series sponsorship past 2022, Hendrick Motorsports announced Feb. 9.

UniFirst will not only adorn the No. 9 for three races in 2022 — it’ll also sponsor three events in 2023, before expanding to five events per year between 2024 and 2028.

For 2022, UniFirst will sponsor the No. 9 at Phoenix Raceway in March, Kansas Speedway in May and Michigan International Speedway in August.

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“UniFirst has been a great partner since they moved to the No. 9 team in 2020,” Elliott said in a team release. “We’ve won an All-Star Race and a championship together, and I’d love to get them a points win in 2022. It’s cool to see their passion for NASCAR and Hendrick Motorsports, and I’m looking forward to continuing to build our relationship with strong performances on and off the track.”

“Our organization takes tremendous pride in our relationship with UniFirst,” team owner Rick Hendrick added. “This new extension will take the partnership well into its second decade, which is a testament to the impact it’s had in a variety of areas, from winning races to driving business. We’re delighted to see the sponsorship grow and look forward to sharing many more successes in the future.”

In 2021, Elliott finished fourth in Cup points with two wins, 15 top fives and 21 top 10s.

About the author

Rutherford is the managing editor of Frontstretch, a position he gained in 2015 after serving on the editing staff for two years. At his day job, he's a journalist covering music and rock charts at Billboard. He lives in New York City, but his heart is in Ohio -- you know, like that Hawthorne Heights song.

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