Aaron Bearden NASCAR’s Next Gen car has arrived. Now, how will it perform? That’s the key question on the minds of many eager race fans following the conclusion of Wednesday’s (May 5) official car unveiling in Charlotte, North Carolina. And for the series, it’s the most important question of all. NASCAR has taken a deep plunge with …
It’s a unique time to be a NASCAR fan. Gone are the folkways of the past, replaced by change in nearly every aspect of the sport. The last decade of racing in the Cup Series and beyond has seen significant shifts from the so-called “peak” era of yesteryear. Without the same massive audience the sport …
Whenever Las Vegas is pictured in movies, photos, print or a backdrop for the latest TikTok, there’s one consistent theme: Excess. Everyone flocks to Sin City with at least a small hope of getting lucky, hitting big on a slot machine or roulette table and enjoying their spoils with a night on the town. Veteran …
We’ve seen this story before. But could this edition have a happier ending? While most have struggled through this difficult 2020, Denny Hamlin has enjoyed what might be the best season of his NASCAR Cup Series career. The Virginian has matched his career-best 9.5 average finish from last year, sits one win away from matching …
The realm of sports is often home to feel-good stories, but they frequently prove fleeting in nature. Given the industry’s sponsorship-focused business model and frequent need for immediate return, that’s arguably more true in motorsports than any other industry. It’s because of that truth that deals like Thursday’s (Oct. 8) second opportunity for Matt DiBenedetto …
Bubba Wallace’s decision to leave Richard Petty Motorsports ahead of the 2021 NASCAR Cup Series was surely a difficult one, an emotional call months in the making. But look beyond emotions and it’s clearly the right decision to make. Once a driver struggling to find sponsorship, Wallace has gone on a sponsor shopping frenzy this …
Arguably the most normal part of the 2020 motorsports calendar came on Jan. 25, when the IMSA WeatherTech SportsCar Championship made its annual voyage to Florida for the Rolex 24 at Daytona. Now perhaps the wildest moment of the entire pandemic – on track, at least – is about to take place on the same …
So… they really threw the kitchen sink at that one, huh? NASCAR’s annual Cup Series All-Star Race has become as much of a testing ground for the sport as a genuine race in recent years. While the race itself has often struggled to deliver consistently, NASCAR has gotten value out of the event by trialing …
As I made the decision that hot June day, it all seemed so simple. Three months of races, 13 straight weeks. How bad could it be? Little did I know how relentless the stretch would be, or just how much I would learn about myself and motorsports along the way. It was after a sweaty …
The Greatest Day in Motorsport will be a shell of its traditional self. But thanks to NASCAR, it won’t be entirely empty, either. With the NASCAR Cup Series done with a flexible shift to Darlington Raceway to restart the 2020 season, the tour is now preparing for its Memorial Day weekend classic, the Coca-Cola 600. …
While I was making the long post-day-job drive from Indiana to North Carolina on Friday, I did so with a slight twinkle in my eye. I wasn’t going to make it to the track that day — my drive ended an hour from Charlotte at 1 a.m. — but I knew that those in attendance …
It’s taken a few years and 25 races to get here, but there’s playoff drama to be found heading into this weekend’s Cup Series regular season finale at Indianapolis Motor Speedway. After years where the playoff field was largely decided in the weeks prior to the finale, a quartet of drivers have proven unable to …
