Race Weekend Central

Did You Notice?: NASCAR’s Sophomore Slump Affecting Youth Movement?

(Photo: Zach Catanzareti)

Did You Notice? … The dreaded sophomore slump has reared its ugly head again? The top three rookies from the Monster Energy NASCAR Cup Series last season are all underperforming nine races into 2018. Erik Jones is the best of the bunch, sitting 12th in points. But as the driver he replaced, Matt Kenseth, returns to …

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Did You Notice?: Ford’s Mustang Must Avoid Chevy’s Camaro NASCAR Mistakes

(Photo: Nigel Kinrade Photography)

Did You Notice? … Ford’s decision to race its Mustang model in the Monster Energy NASCAR Cup Series next season? The decision came four months earlier than Chevrolet’s choice last season to move to its Camaro. The lengthy lead time gives Ford teams a window for development and testing. It’s a long-term plan the manufacturer hopes …

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Did You Notice?: A Monster Move For NASCAR Sponsorship

(Photo: Zach Catanzareti)

Did You Notice? … Monster Energy could be the last title sponsor in NASCAR Cup Series history? Tuesday’s one-year extension, through 2019 was huge for a sport that has been hemorrhaging corporate sponsorship at the team level. Adding Monster for one more year after months of indecision finally gives them some financial news to boast about. …

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Did You Notice?: NASCAR’s Blowout Problem

(Photo: Nigel Kinrade Photography)

Did You Notice? … NASCAR winners aren’t just squeaking into Victory Lane — they’re rolling over their competition. Three of five races in the 2018 Monster Energy NASCAR Cup Series season have been won by 2.5 seconds or more. Martin Truex Jr. coasted to the win at Auto Club Speedway by nearly 12 seconds Sunday; only 10 …

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Did You Notice?: NASCAR’s ‘Lowes’-t Point

(Photo: Nigel Kinrade/NKP)

Did You Notice? … One of NASCAR’s biggest sponsors over the last two decades is choosing to abandon a seven-time Cup Series champion? Lowe’s is leaving Jimmie Johnson after the 2018 season, making it the sport’s most recognizable driver/sponsor pairing headed toward divorce. For Lowe’s, the decision ends over 17 years of sponsorship of Johnson and the …

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Did You Notice? A Peek Into NASCAR Purses & A Monster Decision Ahead

(Photo: Barry Cantrell/NKP)

Did You Notice? … The money flowing from BK Racing’s bankruptcy case gives us insight to NASCAR purses under the charter agreement? Per Bob Pockrass of ESPN.com, court documents show the team earned $450,000 for finishing 20th in this year’s Daytona 500. That’s a strong improvement from 2015, the last year purses were officially released by …

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Did You Notice?: The New Dale Earnhardt, Debunking NASCAR’s Decline

(Photo: Zach Catanzareti)

Did You Notice? … The way fans reacted to Austin Dillon’s last-lap punt of Aric Almirola to win the Daytona 500? I ran a poll after the race on Twitter and 67 percent of fans surveyed thought Dillon was over the line. It didn’t matter what Almirola said after the fact (he doesn’t blame Dillon at …

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Did You Notice?: NASCAR’s Business Model in Focus

Did You Notice? … NASCAR’s business model is the center of Speedweeks conversation? The sport enters 2018 with only 40 entries competing for 40 spots in its Super Bowl, Sunday’s Daytona 500 in the Monster Energy NASCAR Cup Series. It’ll be the first time since 1969 that every car that showed up to make the 500 …

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Did You Notice?: An Entire Generation Of NASCAR Bids Farewell

(Photo: Nigel Kinrade / NKP)

Did You Notice? … How quickly NASCAR has undergone a changing of the guard? Two more of the sport’s full-time drivers, Dale Earnhardt Jr. and Matt Kenseth, bid farewell to the sport this weekend at Homestead-Miami Speedway. They’ll be the cherries on top of what has been a mountainous shift towards NASCAR’s youth movement. Here’s a …

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