You see it in the NASCAR headlines almost daily: lack of sponsorship causing teams to sit out races or fold altogether; fans are leaving, TV ratings are faltering. And there are all sorts of reasons offered for the problem. It’s the economy; it’s the boring racing and boring drivers; it’s the cars; it’s the teams’ fault. And it’s likely that all of those factors contribute. But is there another issue contributing to both the lack of sponsorship and the declining viewership? Is the television broadcast of the race each week to blame as well?
The answer is yes. And not only are they hurting the race teams, they’re hurting their own bottom line.