NASCAR Race Weekend Central

Voices From the Heartland: Making a Mockery of How NASCAR’s Chase Makes a Mockery of Racing

Well kids, here we are once again. NASCAR’s season is over, evidenced by the fact that football has started! Oh, yeah I forgot. We still have this “Chase” playoff system thingy to suffer through yet so once again, I will extol the virtues of getting rid of it! Before I begin, though, let me say …

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Voices From the Heartland: How NASCAR’s “Mouthpieces” Miss the Point… & They’re Not the Only Ones

When NASCAR released it was forming a new Integrated Marketing Communications (IMC) Dept. this past Monday, I instantly added it to my list of “possible column ideas.” Unfortunately, the more I read, the more confused I became. While I thought I got the gist of it, the release was written in such corporate gibberish that …

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Mirror Driving: Funding Jeff Gordon, Driver vs. Team & Steve Park, Please Come Back!

Jeff Gordon, a four-time champion and one of NASCAR’s most popular drivers is currently without a full-time sponsor for 2011. Just how troubling is that in the context of the sport as a whole? And who will end up on the side of his car next year?

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