It’s throwback weekend at Darlington Raceway. The concept seems to be starting to wear out just a bit. In fact, the vast majority of Cup throwbacks this year are either bad or just average. All of the truly great NASCAR schemes have been done to death, and very few sponsors want to actually throwback to …
If you are a sponsor who really wants to get some exposure, NASCAR provides the perfect stage to elicit some creativity. From celebrity advertisements to Hollywood glitz and even the luscious locks of Corey LaJoie, marketing dollars have certainly used in some pretty innovative ways throughout the sport. This weekend’s Buschy McBusch Race 400 is …
In case you did not notice, there is someone new on the NASCAR Cup Series entry list this week — and no, it’s not Jennifer Jo Cobb, at least not anymore. It’s actually second-generation driver Harrison Burton. The four-time Xfinity Series winner will become the next member of the Burton racing clan (he’s Jeff’s son) …
Josh Berry’s win in the Cook Out 250 at Martinsville Speedway last weekend in the NASCAR Xfinity Series has sparked quite the conversation about his future. Is there room for Berry to go full-time Xfinity racing? Is there funding to go full-time Xfinity racing? What about: Josh Berry, future crew chief? This week, Berry told …
The lone active track to predate the sport, Martinsville Speedway has become a relic of NASCAR nostalgia. From hot dogs to grandfather clocks, this paperclip-shaped, half-mile track has stood the test of time. Because it has been on the schedule every year since NASCAR’s founding, Martinsville has hosted the most NASCAR Cup Series races of …
Although we are just seven races into the 2021 NASCAR Cup Series campaign, the playoffs are already coming into focus. By winning a race, seven drivers have already locked themselves into the postseason if there are no more than 16 winners in the regular season of course. Three of those seven did not make the …
Anytime something unique appears on the NASCAR schedule, it always tends to bring out some fresh faces to the track. There are superspeedway aces and road course specialists, but this weekend, there is a new breed of NASCAR drivers: the dirt ringers. The NASCAR Cup Series’ return to dirt has certainly turned plenty of heads. …
Even though we are still over a week away, the anticipation for the Food City Dirt Race at Bristol Motor Speedway (March 28) is palpable. However, for some drivers, NASCAR’s return to dirt for the first time since 1970 is proving to be filled with uncertainty and wariness instead of exhilaration and confidence. While current …
In the late 2000s, NASCAR was seeking a new international audience for its world-class racing product. The NASCAR Whelen Euro Series was formed to give the open wheel-saturated European continent some stock car flavor. Since 2009, the Euro Series has crisscrossed the continent showcasing dazzling driving talent and a brand new style of racing on …
Hendrick Motorsports may have finally found the final piece to the puzzle that returns the NASCAR Cup Series organization to its past dominance. With William Byron‘s statement win in last Sunday’s Dixie Vodka 400, some have begun to sing team owner Rick Hendrick’s praises for scooping up such an anticipated generational talent. Byron’s journey to …
After conquering the Daytona International Speedway road course last weekend, Christopher Bell became the first driver from Oklahoma to win a NASCAR Cup Series race. Now, 35 U.S. states can boast that they have produced a Cup winner, a far cry from NASCAR’s early years when nearly every driver hailed from the Southeast. NASCAR has …
You may have heard that Michael McDowell was the Cinderella story in last weekend’s Daytona 500. You might also have heard that he had a lengthy history of losing (as in, the absence of winning) that spanned nearly 15 years. In fact, prior to his putting on his glass slipper, the Arizona driver had started …
