Race Weekend Central

Did You Notice? How to Make People Race, a Sponsor’s Decade-Long Despair & Hendrick’s Ace Card

“Hey, we want you involved in NASCAR at a high-end price,” says Mr. Hendrick. “No way!” says Sponsor X. “Cars going around in circles is not our thing, especially with that dollar amount you just threw out.” “OK,” is the owner’s response. “But how about pairing you up with a campaign to end hunger, a positive PR opportunity for your company that comes at a bargain price, maybe a one or two-race sponsorship deal?”

Who’s Hot/Who’s Not in NASCAR: 2010 Richmond-New Hampshire Edition

In the words of Jim Mora: “Playoffs! You want to talk about playoffs? You kidding me?” That’s the reaction of the majority of the NASCAR fanbase nowadays, but like it or not, the seventh edition of the postseason format is finally upon us. Has it really been that long since Matt Kenseth lulled us to …

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Grading the 2010 NASCAR Pack, Part III: Drivers Brad Keselowski – Brian Vickers

With the NASCAR season two-thirds of the way gone and the final off week now out of our way, we’re taking a brief moment of respite, grading all the drivers and teams once again on their performance so far in 2010. Tuesday, we covered an owner-by-owner breakdown of season results so far… all of which you …

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Who’s Hot/Who’s Not in NASCAR: 2010 NAPA Auto Parts 200 at Montreal Edition

Oh la la! What a race in Montreal on Sunday, the type where the fans gave a standing ovation longer than some stayed in the stands at Chicagoland this year. That French kiss of fresh energy has everyone buzzing about a second-tier division whose ratings have quietly risen 6% during a year where NASCAR’s sky is falling.

Bubble Breakdown: Start & Parkers Still Chasing After NASCAR Dreams

With 12 races remaining in the 2010 NASCAR Cup season, two teams still have a realistic shot at re-entering the Top 35 in owner points: the No. 26 Latitude 43 Motorsports team and the No. 38 owned by Front Row Motorsports. Although both cars face an uphill battle to lock themselves into future races, they …

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Nationwide Series Breakdown: 2010 Dollar General 300 at Chicagoland

Kyle Busch was in character Friday night, leading the most laps in a car that was among the class of the field. But it took a gift from Brad Keselowski to send Busch to his 37th career Nationwide Series victory. Following a lap 191 restart, the No. 18 car found itself drifting back to as …

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Bubble Breakdown: Darlington Crashfest Keeps Top-35 Tussle Tight

As Robby Gordon slipped past Travis Kvapil for 33rd, the Front Row trio now straddled the bubble going into Saturday’s unpredictable Southern 500 at Darlington.

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