Race Weekend Central

Nitro Shots: Making Value Add Up For Sponsors

(Photo courtesy NHRA Media)

After touching upon the issue of television and ratings, let’s do a little math this week. First, some numbers for you to play with. The cost to run a competitive Pro Stock car, per Elite Motorsports owner Richard Freeman earlier this season when talking about the shortfall for defending champion Erica Enders‘s car, is $1.5-$2 …

Read more

Sign up for the Frontstretch Newsletter

A daily email update (Monday through Friday) providing racing news, commentary, features, and information from Frontstretch.com