Nuts for Nationwide: TV Coverage Strangling the NASCAR Nationwide Series
Back when the deal was first announced that ESPN would be returning to NASCAR broadcasting, and would also be giving the Nationwide Series a steady, permanent home, I was absolutely thrilled. What could go wrong here: a network whose Wide World of Sports coverage was largely responsible for NASCAR’s ascension from a niche to a national pastime and a mainstream TV home for NASCAR’s second-tier series? How could I have been so naïve?